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Website Advertising

The Crappie USA website went live over ten years ago. Since its launch, the website's viewers have grown steadily alongside the membership of the American Crappie Association and Crappie USA tournament participation. Crappie USA continues to grow the website by adding features that bring viewers back time after time. The website offers upcoming tournament information, tournament results, two message boards, fishing reports, online tournament registration and membership forms, an online store, fish recipes, links, and a comprehensive library of over 300 fishing articles. The website as a whole receives 80,000 to 100,00 page views per month during the offseason and 150,000 to 200,000 page views per month during the tournament season. Page views are defined as the number of pages served up to website users. Each time a page is viewed, so are any advertisements that are located on those pages. Herein lies the potential for advertisers to show their wares to hundreds or even thousands of potential patrons every day. Listed below are the various Internet advertising opportunities Crappie USA is currently offering:

Full-sized banner ads - $40.00 per month (12-month contract)

Full-sized banner ads are graphical banners that span the entire width of the main content column of the website (banners measure approximately 6" x 1"). Only one full-sized banner will be displayed per page and banners will be rotated to provide equal exposure for all full-sized banner advertisers, Crappie USA will sell a maximum of 10 full-sized banner ads, thus each full-sized banner advertiser can be guaranteed a minimum of 6,000 viewings per month. During the tournament season, each advertiser could potentially receive 14,000 to 18,000 monthly views. These ads may be linked to an advertiser's website if desired.

Button ads - $20.00 per month (12-month contract)

Button ads are graphical banners that will be displayed in a column down the right-hand side of the main content column of the website. (Button ads measure approximately 1.5" x 0.75"). Only ten button ads will be displayed per page and banners will be rotated to provide equal exposure for button advertisers. Crappie USA will sell a maximum of 100 button ads. These ads may be linked to an advertiser's website if desired.

Custom Website Development

Crappie USA has been engaged in a close partnership with Outdoor Resources, LLC since first launching the Crappie USA website in 1995. This partnership now allows Crappie USA to offer custom website development, web hosting, and e-commerce services. Available services range from simple graphic design and creation of basic websites to development of advanced websites and construction of online stores. Additional information may be found online at: www.outdoorresources.com


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